Clik here to view.
adidas Don’t Stop Make Me Now
Adidas has released “Don’t Stop Me Now”, an Olympics themed music video for Queen track “Don’t Stop Me Now”, screened during the closing ceremony of the 2012 Olympics. Olympic medallists Sir Chris Hoy,...
View ArticleClik here to view.
Hostess Reach for the Gold
Hostess is running a series of Youtube videos providing a spoof approach to its lack of sponsorship of the 2012 Olympics. “Gymnast”, “Pole Vault” and “Diver” tie together archival footage with the...
View ArticleClik here to view.
Your Olympic athlete body match
BBC online coverage of the 2012 Olympics in London included “Your Olympic Athlete Body Match“, an interactive app connecting fans with the weight and height statistics of Olympic athletes. Typing in...
View ArticleClik here to view.
Twitter Pool Camera
London 2012 coverage of the 2012 Olympics has been encouraged this year with a range of Twitter feeds connecting with cameras. The most prolific and popular camera has been the Twitter Pool Camera,...
View ArticleClik here to view.
Telstra Olympics in Land Down Under
Telstra sponsorship of both the Australian Olympic and Paralympic teams at the 2012 Olympics has focused on gathering hero messages of support from the Australian public. The HeroMessage campaign,...
View ArticleClik here to view.
AT&T My Journey to 2012 Olympics
AT&T sponsorship of Team USA at the 2012 Olympics was highlighted “My Journey”, an integrated advertising campaign highlights the path to the London 2012 Olympics for eight athletes, along with the...
View ArticleClik here to view.
Adidas Metro Covers 2012 Olympics
Adidas sponsorship of Team GB athletes at the 2012 Olympics was highlighted in a series of portraits used for cover wraps for the daily Metro newspaper. Part of the Take the Stage campaign, the...
View ArticleClik here to view.
Sainsbury’s Paralympics Here’s To Extraordinary
British supermarket chain Sainsbury’s is promoting its sponsorship of the 2012 Paralympic Games with an advertising campaign featuring Paralympic GB athletes alongside David Beckham. The TV spot will...
View ArticleClik here to view.
Coca Cola Olympic Athletes
Coca-Cola as sponsor of the Olympic games 2012 in London promoted its passion about the Olympic spirit in a poster advertising campaign tying together the Coca Cola icon and colours. The logo is...
View ArticleClik here to view.
Olympics 2012 Torch Wins
Edward Barber and Jay Osgerby at Barber Osgerby have won a Yellow Pencil at the D&AD Awards for the Olympics 2012 Torch, under the category of Industrial Product Design. “A complex blend of...
View Article
